I racked my brain trying to find the right name for my CBD company. With thousands of companies out there, I thought all the good names were taken (like NotPot and Come Back Daily). I ran through a lot of corny ass names, many of which have also been taken. Days went by. All I had was a lengthy list of lackluster ideas. I wanted something to represent me, the brand I want to build. I wanted the name to dig deeper into the meaning of wellness.
It hit me!
It resonated down to my loins and I felt like THIS IS IT!
Now you may be wondering, what the hell does it mean?
Abasto is a Spanish word that means supplies: the most fundamental provisions. It also means mom and pop shop or market. Lastly, as a verb dar abasto (give supply) translates to: providing you with all you require.
Spanish is my mother tongue. By naming this company Abasto Wellness I pay homage to my immigrant parents, their countless sacrifices and unconditional love. They also take Abasto's CBD - which has really helped them mellow out.
The name is also a nod to the neighborhood I lived in, in Buenos Aires, Argentina. I am imbued by memories of that most magical time in my life. When I took the plunge to start this company, I really needed a little magic in my life. I needed to connect with the things that breathe life into me. I needed to remember the friends and family that made me who I am. I am so thankful for El Abasto, I am so eager for Abasto Wellness.